综合商务英语（基础）过程性考核作业二（占总评成绩10％）

课程名称: 综合商务英语（基础） 发布人: 蒋中林 来源: UNIT 4 TRAVEL 商务出行 满分: 100.0 发布时间: 2025-07-16 作业要求: 学习完第三、四单元，我们来进行一次过程性考核。程性考核作业二总分占总评成绩的10%，考核题型包括单选、阅读、应用文选择填空、术语匹配和翻译, 重点考察对每个单元阅读、商务技能和写作部分重要内容的掌握。

单选题

1. She is quite _____ the new market. (分值: 2.0)

A. negative to

B. positive about

C. negative for

D. positive for

2. You can install this ____________ on your smartphone to practice your oral English. (分值: 2.0)

A. apply

B. application

C. applied

D. apps

3. Each person's signature is ________  . (分值: 2.0)

A. unique

B. special

C. individual

D. distinct

4. Did you have any chance to ________ ? (分值: 2.0)

A. sightseeing

B. go to sightsee

C. go sightseeing

D. for sightseeing

5. He bought his mother a ________ . (分值: 2.0)

A. clever phone

B. cleverphone

C. smatphone

D. smartphone

6. The luggage can be checked all the way through to our final ________ . (分值: 2.0)

A. destination

B. destiny

C. destinator

D. destined

7. He booked a room in a luxury _____ hotel. (分值: 2.0)

A. five stars

B. five star

C. five-star

D. five-stars

8. She  _____  the doctor for her son. (分值: 2.0)

A. made appointm 国家开放大学 ent with

B. made an appointment with

C. appointed with

D. appoint

9. He's always been very enthusiastic _____ sports. (分值: 2.0)

A. about

B. for

C. at

D. to

10. I left early to avoid the _________ . (分值: 2.0)

A. rush hour

B. dash hour

C. rush flow

D. rush traffic

11. --Hello, China Airlines. How may I help you?--________________________. (分值: 2.0)

A. I'd like to book an air ticket to Tokyo.

B. Could you please bring me a blanket?

C. I would like to have the Lamb Chops with Pepper.

12. --I’m sorry, but he is not available at the moment.--_____________________________. (分值: 2.0)

A. Can I leave a message?

B. Can I take a message?

C. Can I have a message?

13. --Sunday Restaurant, How may I help you?--_________________________________. (分值: 2.0)

A. Can I make a reservation for a table of five tomorrow at 6:00 pm?

B. I would like to check in. < 渝粤文库 a href="https://www.985tiku.cn" title="广东开放大学">广东开放大学

C. I’d like to book an airline ticket.

14. --May I speak to J 渝粤题库 ane?-- ______________. (分值: 2.0)

A. This is she.

B. Jane speaking.

C. All above

15. --Four Seasons(Hotel). How can I help you?--______________________________. (分值: 2.0)

A. I'd like to check in for Flight CA 981 to Chicago.

B. I'd like to book a standard room this Friday.

C. I'd like to book two tickets to Shenzhen this weekend.

16. 【阅读理解三，对应以下3-1至3-5题】Small and medium-sized enterprises, known as SMEs, play an important role in Thailand's economic development, accounting for the majority of businesses and source of employment and export earnings in this country.      In February 2017, a Bangladesh-based SME foundation reported that 99.7% of enterprises in Thailand were SMEs, the second highest proportion in southeast Asia after south Korea at 99.9%.         The government's SME support agency reported that SMEs accounted for 41.1% of GDP in 2015. SMEs in the service sector accounted for 40% of total economic activity that year, followed by those operating in the manufacturing sector (26.9%) and trade and maintenance (15.1%). Within manufacturing and export-oriented SMEs, food and beverage manufacturing accounts for 17% of total GDP contribution in that year, followed by SMEs in the furniture (13%%) and chemical (12.3%) segments.       The government intensified its focus on SME development in 2017, launching a series of support mechanisms. These efforts helped SMEs strengthen domestic operations and expand their presence regionally, boosting macroeconomic development and stability.       In recent years, however, the SME segment in Thailand had struggled and now accounts for the largest proportion of non-performing loans (NPLs). The total non-performing loans of Thai SMEs due to COVID-19 have reached 229 billion Thai Baht (49.8 billion yuan), accounting for about 6% of the country's total bank loans, according to the Thai Small and Medium Business Association.       Saengchai, Secretary General of the Federation of Small and Medium Enterprises of Thailand, said that because of the lack of international tourist and the closure of the pandemic, SMEs closely related to the Thailand's tourism industry, such as restaurants, travel agencies and massage parlour, were hit hard, which is one of the main reason for the rise on bad loans of SMEs in Thailand.       In September 2022, Thailand Non-Performing Loans was reported at 13.323 USD billion, which showed a decrease from the previous number of 14.948 USD billion for June 2022. 3-1. Which country has the highest proportion of SMEs in southeast Asia according to the passage? (分值: 3.0)

A. Thailand.

B. South Korea.

C. China.

D. Japan.

17. 3-2. What segment of SMEs accounts for the most of the economic activity in 2017? (分值: 3.0)

A. Service sector.

B. Manufacturing sector.

C. Trade and maintenance sector.

D. Exporting sector.

18. 3-3. What does NPLs mean in Paragraph 5? (分值: 3.0)

A. 不良贷款.

B. 坏账.

C. 不作为放贷.

D. 不良存款.

19. 3-4. What is the main reason for the rise on non-performing loans of SMEs in Thailand in recent years? (分值: 3.0)

A. There are fewer diners in the restaurants.

B. There are fewer customers in the massage parlour.

C. The lack of international touris 渝粤教育 ts and the closure of the pandemic.

D. Travel agencies have fewer international customers.

20. 3-5. Which statement is NOT True according to the passage? (分值: 3.0)

A. SMEs in Thailand were hit hard by the pandemic of COVID-19.

B. SMEs accounts for the largest proportion of non-performing loans (NPLs) in Thailand.

C. Thai SMEs closely related to tourism have been hit hard in the pandemic.

D. Non-performing loans continues to worsen in Thailand.

21. 【阅读理解四，对应以下4-1至4-5题】     Also called online marketing, Internet marketing is the process of promoting a business or brand and its products or services over the Internet using tools that help drive traffic leads and sales. These days, Internet marketing is often used interchangeably with content marketing. Content marketing serves up content that addresses our pain points, and is there when we want it.     Here is the evolutionary pathway behind the modernized form of marketing that is most successful today.     Selling no longer works. Why?      Traditional advertising focuses on pushing messages at the customer to get them to buy. It’s interruptive, obstructive and intrusive. It shouts, “Hey! Look at me!” while waving its arms.     You may try to avoid eye contact. But traditional ads are persistent. You know what traditional ads look like because you were bombarded with them every single day. Think TV commercials, billboards, magazine ads, radio ads and web banner ads.     As I think around for a long time as evidenced by this traditional ad for “honest -to-goodness” coffee from the 1950s. Ads may still work in some strategic places.But Internet users can just click away from ads, if they don't want to see them, which is exactly what happens.     According to a Pagefair report, 615 million devices in use today employ any blockers. Additionally, ad blocker use increased by 30% in 2016 alone. You know it, I know it, everybody knows it.     Ads are annoying. And they aren’t the way consumers prefer to learn about new products anymore.      Instead of a business shoving themselves in consumers' faces, they need to take a different, gentler approach. Content marketing is exactly that. Brands and marketers who use it publish content that teaches, inspires, guides or solves a problem for their t 成人学历 arget audience.     With some handy tricks, the targets can find that content on the web, without it being pushed at them. If the prospects gain something useful from the content, they'll keep coming back for more. Finally, consumers can interact with the brand organically and share their content on social media.     Trust is forged. Authority is established. Connections happen.These loyal followers can then be converted into leads and sales--naturally. All of the above happened with a focus on giving value to the user. Help users --- offer them value and they'll reward you in return. That is what Internet marketing or content marketing is all about at its core. 4-1. What is the main reason that content marketing is better than traditional advertising? (分值: 3.0)

A. Because content marketing provides us with content that we need, and is there when we want it.

B. Because it costs less.

C. Because it is more user-friendly.

D. Because it is everywhere.

22. 4-2. What is Not the disadvantages of traditional marketing? (分值: 3.0)

A. It is interruptive, obstructive and intrusive.

B. The users no longer want to know about new products by them.

C. The users can easily block them on the internet.

D. It is expensive.

23. 4-3. Which one is NOT the function of content marketing? (分值: 3.0)

A. It instructs customers how and what to buy.

B. It encourages customers to buy more.

C. It answers customers' questions regarding purchase.

D. It tries to save customers some money.

24. 4-4. What is/are the key feature(s) of content marketing? (分值: 3.0)

A. It focuses to give value to the user.

B. It helps the user and gains trust and loyalty from the user.

C. The users will become loyal customers.

D. All above.

25. 4-5. Which of the following is content marketing? (分值: 3.0)

A. TV commercial.

B. Billboards and magazine videos with ads.

C. Little Red Book video with ads.

D. Radio ads.

简答题/计算题

1. 【翻译（英翻中）】Mobile technology is making a big difference to how people work. (分值: 4.0)

2. 【翻译（英翻中）】He loves social network, too, but only for friends --- not for business networking. (分值: 4.0)

3. 【翻译（英翻中）】I enjoy the challenge of finding the best possible candidate for a position. (分值: 4.0)

4. 【翻译（中翻英）】Mr. Colao 拥有四部手机，并且从不关机。他喜欢社交网路，但只用于和朋友交流，而 不是为了商业交往。移动技术正在极大地改变着人们的工作方式。有了智能手机和适合的手机应用程序，公司能够在任何地方组织会议和团队工作。 (分值: 8.0)