辽宁开放大学商务英语2作业答案

商务英语2

学校: 辽宁开放大学

平台: 国家开放大学

题目如下：

1. —I think we can use two or more kinds of media together in an advertising campaign. —

A. It’s true. Two is always better than one.

B. That’s quite right. We can attract more people.

C. It’s great idea. We need to put in more money then.

答案: That’s quite right. We can attract more people.

2. —Morning, Daniel. Today I’d like to discuss the promotional events of our products with you. —

A. Hi, I agree with what you have just said.

B. Good morning, Kevin. Nice to meet you, too.

C. Ok. I think we should draw up a thorough plan, first.

答案: Ok. I think we should draw up a thorough plan, first.

3. —As you know, I’m not quite familiar with how to shop online. —It’s a piece of cake! I’ll show you how to do it.

A. First of all, you should find a good e-commerce site.

B. Next, add the items in your shopping cart and place the order.

C. Then compare the prices and features of the goods you like.

答案: First of all, you should find a good e-commerce site.

4. I know personal selling is also a very effective tool for building ______buyers’ confidence.

A. to

B. up

C. with

答案: up

5. It can be aimed individuals with select surfing behavior.

A. to

B. in

C. at

答案: at

6. 二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。 Actually, I have been thinking about online shopping for a long time. A. 事实上，很久以前我就已经考虑过网上购物了。 B. 事实上，我一直考虑网上购物已有很长时间了。 C. 事实上，我正在考虑长时间网上购物。 2. Increasingly, online marketing is no longer just an option. It is a necessity. A. 网络营销愈来愈不再只是一个选择。它是一种必然。 B. 网络营销不久是一个选择。它是必然的选择。 C. 网络营销不仅是日益的选择。它是必然的需要。 3. Online shops give us the opportunity to shop 24/7. A. 网上购物为我们提供了去24-7商店购物的机会。 B. 网上商店为我们提供了7天24小时的购物机会。 C. 网上商店为我们提供了一周7天、一天24小时地全天候购物机会。 4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. A. 消费者涌向网店购物的行为已经表现出了网络营销的不断增长。 B. 消费者的网购热潮说明越来越多的消费者接受网络营销。 C. 消费者抢购网店显示出他们非常接受日益增长的网络营销。 5.Online marketing saves time and can be delivered anytime, anywhere. A. 线上销售抢回了时间，可以在任何时间快递到任何地点。 B. 在线营销节省时间，可以随时随地发送快递。 C. 在线营销节约时间，可以随时随地传输信息。

答案: B# A# C# B# B

7. —I wonder if you are able to offer market exclusivity for all of China? —

A. I’d love to go to the supermarket with you if I have the time.

B. I’m not surprised to hear that about the huge market in China.

C. Thank you for your interest in representing our product.

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8. —We are now looking for agents to cover southern China. —Excellent.

A. I’m very familiar with the market there.

B. We are full of confidence in the Chinese market, too.

C. Our target markets are large corporations and government agencies.

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9. —It seems that the sales volume has not reached our objective. —

A. Thank you very much about it.

B. It doesn’t matter too much.

C. It’s true. I’m sorry about that.

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10. When data , it has to be analyzed to decide what it all means.

A. had been collected

B. has collected

C. has been collected

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11. As it is known that the aim of every business is to make profit as possible.

A. as many

B. as much

C. more

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12. 二、翻译：从以下A、B、C三个选项中选出与英文最适 渝粤教育 合的中文翻译。 1.Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industry’s phenomenal growth. A. 在上一个十年中，已经成为中国计算机行业的运动员，我们公司亲眼目睹了这个行业令人瞩目的成长。 B. 在过去的十年中，我们公司作为参与者，亲眼见证了中国计算机行业令人瞩目的发展。 C. 在最后的十年中，作为中国计算机行业的一个球员，我们的公司已经见证了行业的惊人增长。 2. But pricing is based on the needs of target customers and it differs from place to place and over time. A. 但定价是基于目标客户需求的，它不同于地点，随着时间的推移。 B. 但定价是基于目标客户需求的，它随着不同的地点和时间而推移。 C. 但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同。 3. In order to succeed in business, the following two principles of marketing should be kept in mind. A. 为了在商业上取得成功，以下两条营销原则应该牢记在心。 B. 企业若想取得成功，必须牢记以下原则。 C. 为了取得商业成功，两条市场原则应当被置于脑海中。 4. Attracting customers to a business makes the difference between succeeding and failing. A. 能否吸引顾客，是成功还是失败的区别。 B. 能否吸引客户对企业产生兴趣，决定了经营的成败。 C. 能否吸引顾客来做生意，是成功与失败之间的区别。 5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. A. 如果客户满意了，就可能成为我们的较长期的客户或永久客户。 B. 吸引客户满意，就能够使其成为我们的长期客户或永久客户。 C. 如果满足了客户，就有机会长期保留他们，成为永久客户。

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13. —But why is it so much higher in this market? —

A. I don’t think I can follow the course.

B. Sometimes things don’t go as expected.

C. There are many rich people in this area.

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14. —Ok, what are your initial thoughts on our computers in China? Is there a market? —

A. There is a computer shop around the corner to the right.

B. Our current agent agreements are broken up into regions.

C. I am very optimistic about the market opportunities in China.

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15. 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。 Principles of Marketing Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind. First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume. Decide if each of the following statement is TRUE (T) or FALSE (F). 1.In order to succeed in business, three principles of marketing should be kept in mind. 2. If customers are satisfied, they will be likely to encourage more people to buy the products or services. 3. The profitable sales volume is the volume of sales that will bring a business profit. 4. The maximum sales volume refers to the biggest sum of retail sales. 5. Profitable sales volume is as important as the maximum sales volume.

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16. — — I’m planning to 国家开放大学 go to Canada for further study.

A. Why are you going to resign your current job?

B. When do you intend to resign your current job?

C. What is your intention after resigning your current job?

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17. — — Once a week.

A. How soon will your department finish the meeting?

B. How often does your department hold a meeting?

C. How long will the department meeting last？

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18. —This is Focus Advertising Agency. How may I help you? —

A. Excuse me, I’d like to buy a pair of sports shoes.

B. Hi, there. I’m glad to introduce myself to you.

C. I need some information on the advertising rates of your magazines.

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19. It will take at least two weeks just to get the storyboard ______ 渝粤文库 .

A. write up

B. writing up

C. written up

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20. The Smart Color Laser Copier is comparable professional editing.

A. to

B. on

C. at

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21. 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。 Product advert 成人学历 ising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. Decide if each of the following statement is TRUE (T) or FALSE (F). Generally, an advertising agency is responsible for designing and organizing a product’s advertisement. 2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising. 3. According to the text, there are three types of media used in advertising. 4. Product advertising is different from corporate advertising. 5. This passage is mainly about the history of advertising.

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22. —Need we fill in the application form? —

A. Yes, you must.

B. Yes, you need.

C. Yes, you do.

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23. —You want to know about the value added tax, don’t you? —

A. Yes, you need to introduce it for me.

B. Yes, could you give me a brief overview of it?

C. Yes, you must tell it to me.

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24. — Generally speaking, value added tax is mainly charged on the taxable services. — Well,

A. how do you know it？

B. why do you say so?

C. what do you mean by that?

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25. Tax, ______ can be used in public services, is very important to our country.

A. which

B. that

C. what

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26. Denial, do you know how to register ______ the taxation bureau now?

A. on

B. for

C. with

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27. 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。 Personal Income Tax Rate (monthly)(Valid from Sept. 1, 2011)bracketgradingtax rate (%) (TR)simple coefficient (SC)1less than 1,5003021,500-4,5001010534,500-9,0002055549,000-35,000251005535,000-55,000302755655,000-80,0003555057Over 80,0004513505Note: Tax=(income -3500)*TR-SC The above chart shows individual income tax in China. The tax free threshold is 3,500 RMB per month. The tax rates are divided into 7 brackets. The lowest rate is 3% for income between 3,501 and 5,000, while the highest rate is 45% for income over 80,000. Therefore, the higher our income is, the more tax we should pay. Tax, which can be used in public services such as education, road construction, public health and so on, is very important to our country. As we all know, tax makes up a great part of our country’s revenue, and the development of our country depends on it. From what has been discussed above, we can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyone. Those who try to evade taxation are sure to be punished. In short, paying tax is our responsibility to society. Decide if each of the following statements is TRUE (T) or FALSE (F). 1. The purpose of the passage is to help people know the tips how to pay less tax. 2. According to the chart, if a person’s monthly is 3600 yuan, he/she doesn’t need to pay tax. 3. How much income tax a person pays each month depends on how much his/her income is. 4. The underlined word “evade” in the last paragraph means increase. 5. Personal income taxes are included in a government’s revenue.

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28. —Hi, Wang Li, is that you? Long time no see. —

A. How do you do?

B. Yes, it’s been ages. It’s nice to see you here.

C. Thank you, nice to see you again.

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29. —Your bank is huge! It must have many departments. —

A. It’s true. Our bank consists of many d 广东开放大学 epartments.

B. Thank you, our bank is a small one.

C. You are kidding! Our bank is a small one.

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30. —How about your friend, Li Yan? Does she work in the same department with you? —

A. She is fine, thank you, and you?

B. She is fine, thank you, and she’ll be happy to see you again.

C. She is an assistant auditor and works in the Auditing Department.

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31. The Operations Department is the one which takes care the day-to-day business of the bank.

A. the most of

B. most of

C. most

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32. What a ! I didn’t expect to meet you here.

A. incidence

B. accident

C. coincidence

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33. 二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。 You can handle more than one account at the same time, dealing with money at will. A. 你可以同时进行多次核算，任意处置你的款项。 B. 你可以同时操作不止一个账户，任意处理你的款项。 C. 在涉及到你的款项时，你可以同时操作不止一个账户。 2. It shows that money has been lent or borrowed, invested or passed from one account to another. A. 它表明钱已借出或借入、已投资或从一个帐户转到另一个账户。 B. 它表明钱已借入或借出、已花费或从一个帐户转给另一个人。 C. 它表明钱已被借贷、已投资或从一个帐户转到其他账户。 3. The money transfers from your account to another within a second when you click “OK” on the computer screen. A. 当电脑屏幕上显示“确定”时，你账户的钱就会转到其他帐户。 B. 当你在显示器上点击“确定”时，你用一秒钟把钱转给另一个人。 C. 当你在电脑屏幕上点击“确定”时，你账户的钱马上就会转到另一个帐户。 4. You no longer need to spend much time lining up at a bank to do your transactions. A. 你再也不需要花很多时间在银行排队进行交易。 B. 你绝不需要花大量时间在银行排队办你的业务。 C. 你不必花许多时间在银行交易，排队等待。 5. These services include accepting deposits, making loans, paying or charging interest, transferring and investing money. A. 这些服务包括收到存款、收回贷款、支付或收取利润、转账和投资资金。 B. 这些服务包括接受存款、发放贷款、支付或收取利息、转账和投资资金。 C. 这些服务包括承兑存款、支取贷款、支付或收取利率、转账和投资资金。

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34. —I’d like to know what insurance you will cover for your clients. —

A. Insurance is necessary for our clients.

B. I suggest a Free of Particular Average Policy.

C. Sure, but there is an extra premium for the buyer’s account.

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35. —Can we discuss the question of commodity inspection? —

A. OK. As an integral part of the contract, the inspection of goods is particularly important.

B. We would prefer to re-inspect goods at the unloading port.

C. But there might be some dispute over the results of inspection.

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36. —I suggest that you conduct a commodity re-inspection in a month. —

A. I think you should apply for it as soon as possible.

B. The shipment you ordered will arrive next week.

C. That sounds good, but I’d like to know how much time it will take.

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37. The sandbags stopped her property from .

A. to be flooding

B. being flooded

C. being flooding

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38. , our customer was very happy with the quality of service.

A. Regardless of it

B. Helpless to do

C. Needless to say

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39. 二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。 The re-inspection should be completed within a month of the arrival of the goods. A. 对货物的重新检查应在到货一个月内完成。 B. 应在一月内到货并完成对货物的重新检查。 C. 应在完成对货物的重新检查后一个月内到货。 2. OK, then please cover both War Risks and WPA for us. A. 好的，那么请为我们覆盖战争险和水渍险。 B. 好的，那么请为我们办理战争险和水渍险。 C. 好的，那么请为我们支付战争险和水渍险。 3. I provide more information below about our company and the services we offer for your reference. A. 下面，我提供更多的信息，是关于我们公司和我们为您提供的服务。 B. 下面，我提供更多关于我们公司的信息和我们提供的服务，供您参考。 C. 我提供更多关于我们下面公司的信息及服务供您参考。 4. Needless to say our customer was very happy with the quality of service. A. 客户是否满意我们的服务质量是不用说的。 B. 不必说客户是否满意我们的服务质量。 C. 不用说，客户非常满意我们的服务质量。 5. I would like to inform you that the following consignment has been shipped. A. 我谨通知贵公司，下列货物已装运。 B. 我要给你下列通知，就是货物已装运。 C. 我要通知的是，下列货物已装运并发给你。

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40. —So could you make an exception and accept D/P? —__________________________

A. I shall tell you frankly it would drastically increase our risk.

B. Thanks, we are inclined to accept your price.

C. We have already tried our best.

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41. —Is it possible to find alternative payment terms for 渝粤题库 this order? —__________________________

A. I’m afraid not. We insist on a letter of credit.

B. No, I think the price is reasonable.

C. I can’t be of any help in this respect.

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42. —I’m afraid the goods we received yesterday are short of weight. — __________________________

A. I’m afraid we really couldn’t accept that.

B. I suggest maybe should check it again.

C. I’m sorry to say the shipment didn’t turn out to be satisfactory.

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43. We won’t entertain your claim _______ the inspection certification from the Commodity Inspection Bureau.

A. unless you will have

B. unless you don’t have

C. unless you have

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44. The company owns branches not only in Europe _______ in North America.

A. but

B. but also

C. as well as

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45. 二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。 The terms of payment are important for both the seller and the buyer. For the seller, the best terms would be full payment cash at the time of sale. But the buyer would prefer to have the goods before making payment. Importers and exporters are separated from each other by of miles. This adds to the difficulties of an agreement of payment. However, exporters and importers usually meet each other half-way and agree to payment by a Letter of Credit. A letter of credit (L/C) is a banker’s guarantee that payment will be made, if all the required shipping documents are presented. In this way, exporters receive a guarantee not only from importers, but also from a bank. On hand, importers are given the guarantee that the bank will not make payment unless all the shipping documents are presented. Nevertheless, the exporter can further require an letter of credit. That means the guarantee of payment cannot be cancelled either by the opening bank or the importer.

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46. —What do I have to do to get the credit information of our corporate partner? —

A. OK, we will pass on the report to you as soon as we get it.

B. It’s not complicated. Just fill in a form and sign it.

C. For our long-term clients, we only charge some direct fees.

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47. —I’d like to have credit information about my corporate partner in Australia. —

A. Well, our department deals with all kinds of consultant service.

B. Please call me at any time, if you have any questions.

C. I have something wrong with the credit of my cooperate partner.

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48. —How can people avoid food contamination nowadays? —

A. People should have balanced food to get different nutrients they need.

B. I agree with you on this point, and we should pay more to attention to food safety.

C. The government should set strict rules to standardize the production of food.

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49. The only thing for you ______ is to fill in a form and sign it.

A. doing

B. do

C. to do

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50. A healthy diet should contain all the necessary______.

A. nutrition

B. nutritious

C. nutrients

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51. 二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。 Business Ethics Nowadays, more and more attention is being paid to “Business Ethics”. But what does it mean? What is the importance of ethics in business? Business ethics is not about personality, though a good personality is valuable. Ethics is the primary element and prerequisite for a successful business. No matter what you do, you should think of business as a matter of integrity. Nowadays, the slip in ethics and the absence of social responsibility, especially integrity, have led to a crisis in business, seriously influencing social development. Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways. Most people know the importance of business ethics, but still some people don’t honor them. We often hear media reports on problems in business, such as adding harmful materials to products. These behaviors cause much damage to consumers, who spend money but do not get quality goods, especially when these commodities do great harm to their health. It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses, and their health suffered serious damage as a result. People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. What’s the primary component for a prosperous business? A. Good management. B. Reliable credit status. C. Business ethics. 2. What is the influence of losing integrity? A. Hinder social development. B. Worsen the company’s reputation. C. Reduce people’s trust between each other. 3. What is people’s attitude towards business ethics? A. All the people pay attention to business ethics. B. Lots of people know its importance but some still don’t honor it. C. Most people attach importance to it and follow it. 4. Which one among the following items is not mentioned in this passage? A. Nowadays, the absence of ethics, especially integrity has led to a crisis in business world. B. Manufacture’s immoral behaviors do little harm to consumers. C. Media is very important for people to know more about commodities. 5. What is the author’s attitude toward immoral behaviors in business? A. Critical. B. Affirmative. C. Indifferent.

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